Lisa Alexander, Broker-in-Charge / President/ TV Host of The American Dream

As a native from Upstate of South Carolina, I have been a licensed REALTOR since 1989.   As a second generation REALTOR I have seen the Real Estate industry change dramatically over the years. And definitely for the BETTER (In some ways)  and WORSE (In other ways).   At Del-co we work with you to find a Real Estate solution in TODAY's market.   It is not a one shoe fit's all kind of mentality.   Whether you are buying or selling, I hope you will put your trust in us!   Let us be your advocate!   Our technology and expertise sets us apart from the rest.   It is not about the size of the firm...It is about your agents INDIVIDUAL EFFORT!   We are a High Tech Boutique Firm that has been in business since 1975!

In 2009, I decided to take advantage of all the cool technology and re-designed to make it very user friendly and easy to use and save searches!  After a lot of hard work, in March 2010, the new site was launched.  Constantly trying to stay on top of new technology, we are always adding to our site.  My husband's technology background has benefited us greatly with organically growing our SEO!   My business is built on relationships and referrals!   With over 29 years in Real Estate in Greenville, you can be assured to be represented properly!     

Real Estate is not my is my PASSION!

I love being able to help buyer's find their "DREAM" home whether it may be their first home or their 5th! Specializing in New Construction....let me be your advocate and liason to the builder and mortgage information.  Whether you may need an expert listing agent or a buyer's agent specialist, you can have both!  I would love the opportunity to work with you!

Lisa DeLuca-Alexander

BACKGROUND: In 1989: I became licensed as an SC REALTOR and worked summers with my family business until I graduated from The University of Alabama in 1994.  In 1994: I Graduated from the University of Alabama w/ a B.A. in Communications.  From 1994-1995: I worked as an Agent w/ Prudential C. Dan Joyner Company. From 1995-2000 I worked as a Sales Representative w/ Ryan Homes.   My duties helped Buyers from the very beginning of building their new home from walking their lot, to picking out decorator colors to add the finishing touches of their new home.  

In 2000:  I was offered the opportunity to start the New Homes Division of Prudential C. Dan Joyner Company.  Working with Prudential as the Sales Manager for the New Homes Division,  I opened up over 10 new neighborhoods within a year, managed agents and acted as a liason between the builder and Prudential.  In 2001: I decided I needed a change and went to work for Columbia National Mortgage Company as a loan officer, specializing in builder accounts.  With this expertise, I can help you walk thru the mortgage process with an in-depth knowledge of this ever changing industry.  

In 2002:  I decided to go back into Real Estate to help my family's business as an Agent w/ Del-co Realty Group.  In 2006: I purchased the company from my family becoming an Owner/Agent w/ Del-co Realty Group.  

In 2010: I became the Broker-in-Charge of Del-co Realty.   Growing our company to fit todays needs for buyers and sellers!   We strive to stay on top of the leading edge of technology in the industry to help our Buyers and Sellers take the fullest advantage of my expertise.

In 2014: Starting serving on the Board of Directors for the Greater Greenville Association of Realtors

In 2018:  I was sworn in as the President of the Greater Greenville Association of Realtors by my mother who was the Association President in 1986.    

In 2020-2021:  Currently serving as the SC Association of Realtors Regional Vice President for Region 6 representing the Greater Greenville Association of REALTORS, Western Upstate Association of REALTORS and the Greenwood Association of REALTORS and serves as the 2020 Chair of the SCR Professional Standards Committee

In 2020:   Was awarded the prestigious Greater Greenville Association of REALTORS.....REALTOR OF THE YEAR!   Which is the highest compliment and honor for a REALTOR to receive!   

Lisa DeLuca Alexander is always putting clients first with a level of expertise and care that have repeat clients coming back again and again.   She wants to be YOUR REALTOR FOR LIFE!  

In June 2023, Lisa was chosen as a new TV Host of the Emmy nominated television show called The American Dream.  A lifestyle show about Greenville, SC!  Stay tuned for new episodes starting in August 2023!


Office Phone Number: (864) 292-3333 x1001

Contact Lisa to help you with your next home.