4 Tips for Selling Your Home During the COVID-19 Pandemic
Real estate activity plummeted after the COVID-19 pandemic first came around in March 2020. Although the market has since shown signs of recovery, many would-be homebuyers are taking precautions to guard their families against the coronavirus. Tasked with selling a home, taking precautions of your own can improve your chances of making a sale. These tips will improve your ability to move a home during the COVID-19 pandemic.
1. Make Sanitation-Friendly Goodie Bags
Goodie bags aren't just for kids. Although sanitation products won't bring the same joy as candy, they will give them comfort. At minimum, include face masks and alcohol-based hand sanitizer. Consider adding other items such as hypoallergenic gloves and shoe covers.
If you're a real estate agent or a serial entrepreneur, take advantage of the branding potential of goodie bags. Order customized bags and miniature hand sanitizer bottles with your name, phone number, and social media info on them.
Make sure you don't use low-quality products in your goodie bags. This could make you look unprepared or uninterested in clients' safety.
2. Hop on Board With Virtual Tours
Many prospective homebuyers are comfortable with virtual tours as a touch-free option to view homes. Although most clients will eventually want in-person showings, virtual tours are a suitable alternative.
Don't get virtual tours confused with listing videos or slideshows. Many real estate firms have strung together pictures of their properties and posted them on their websites. Short videos of walk-throughs have become quite common, too.
If you try virtual tours, always opt for live showings. By leading potential clients through a home in a hands-on manner, you'll stick out from the so-called "virtual tours" that are nothing more than slideshows. You can also answer clients' questions in real-time, giving them more value.
3. Use Great Lighting
Live tours give you the opportunity to leave a personal impression on clients. However, bad lighting can leave clients with a poor experience. If possible, use natural lighting as much as you can.
Natural lighting might not be enough to fully illuminate your home. Turn on multiple bright lights in every room. Make practice runs to see how lighting looks on camera. You should also avoid using dim lighting. Although dim, moody lighting can create ambiance, ambiance won't show up online.
Think about using professional lighting setups. Don't worry about clients seeing your lighting rigs. They'll appreciate your efforts, in turn making you look more professional.
4. Promote a No-Contact Environment
Some clients will be comfortable with touching light switches, door handles, and other fixtures. Regardless of their personal preferences, every client will appreciate your dedication to promoting a no-contact environment.
Leave light switches on and fully open all doors inside. Stage hand sanitizer, baby wipes, and gloves throughout your home. Feel free to include small notes that instruct clients about good safety procedures, too.
If you're anxious to sell your home, you don't have to wait until the pandemic is over. These tips should boost your chances of selling your home before the pandemic ends. Good luck!