4 Ways to Promote Your Realtor Business Using Social Media

As a realtor, it's important to promote your business effectively on the web, and social media marketing is likely to play a crucial role in your online marketing strategy. According to Sprout Social, 77% of realtors use social media marketing, and more than 90% of potential clients begin looking for real estate online. Unfortunately, many realtors don't know how to promote themselves on social media effectively. Here are a few tips that can help you advertise on social networking websites:

1. Pick the Right Social Media Sites to Advertise Your Brand

In order to effectively promote your real estate business on social media, you need to choose the right sites. As a realtor, imagery will be an essential part of the promotion of your brand. You'll need to be able to show pictures of homes that you've sold. Therefore, Instagram and other image-oriented platforms may play an important role in your social media marketing. 

However, Twitter limits the amount of written content that you can post. This makes it harder to create thorough descriptions of properties that you are promoting. Facebook does not have these strict limits on the amount of written content that you can post, which makes it a better platform for promoting properties. 

2. Use Both Imagery and Written Content

Your posts need to contain a mixture of visual imagery and written content, which will ensure that you are able to visually showcase properties that you've sold. You'll also need to make sure that you are picking the right images and taking the best possible photos. Always encourage your clients to hire a professional photographer to take pictures for their home listing. 

3. Create Engaging Posts

In order to successfully utilize social media marketing, your posts need to be engaging. This will ensure that people are interested in what you offer them as a realtor. If you present the information in a dry manner, the information that you present may not matter. Social media users may simply not read it. 

4. Join the Right Social Media Groups

If you want to reach your audience, you need to pick out the right groups on social media. While there are many examples of groups that you might want to consider joining, these are a few of the best social media groups for a realtor to join:

  • Look for groups that are specifically set up for home buyers. It's very likely that you'll find potential buyers in these groups.

  • Groups for homeowners in general will often contain a certain percentage of people who are looking to sell their home, which can be a potential opportunity.

  • Joining groups that are related to moving will give you ample opportunities to promote your business to people who are seeking homes and apartments for purchase and to rent.


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