3 Tips to Launching a Successful Property Marketing Plan

Promoting a property as a realtor or homeowner requires an understanding of those who may be interested in the property as well as the tools and platforms available to help you achieve your goals. Using a few tips, you can launch a successful property marketing plan for any property you own in as little as one day.

1. Know Your Market

Knowing the market you intend to reach is essential as a realtor or even as a homeowner looking for ways to promote a property that you are trying to sell. Consider the demographics you want to reach, and ask yourself the following questions: 

  • Who: Who am I targeting with my property and why? Is my property ideal for families or for those who are…

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7 Women Making a Name for Themselves in the Real Estate Industry

Strong, independent women are making a big impact in real estate. It wasn't easy for women to break into this industry. At this point, however, it's clear that female real estate agents are here to stay. Here are a few of the capable female agents who are most making a mark on this industry today.

1. Jessica Honeycutt

This industrious real estate agent has added over 87,000 Facebook followers. Honeycutt humanizes her social media presence with fun pictures of her three cute dogs. Additionally, Honeycutt only uses the most lovely images to advertise listings on her profile. This is one prime example of how one can use social media engagement to succeed in this industry. 

2. Loida…

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3 Real Estate Trends You Should Watch For in 2021

The year 2020 has been a unique time for homebuyers. It was a year marked by low mortgage rates, increased buyer demand, and limited inventory. In-person open houses were replaced with virtual tours. Individuals who had been saving to purchase a home had to think twice about it as the economy took an unforeseen downturn.

Mortgage rates are expected to stay competitive in 2021. Likely, buyers are going to be interested in purchasing a new home. There are several trends that can be expected to emerge throughout 2021. Here are three examples.

1. An Increase in Housing Inventory 

The year 2020 had a limited selection of homes available. Some people felt uncomfortable moving out of their homes…

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Buyers Wish Lists Changing Due to COVID-19

The COVID-19 pandemic swept around the globe unlike anything seen before. According to World O Meter, the beginning of October 2020 found more than 36 million cases and more than 1 million deaths from the virus with reports indicating that things will only get worse. As a way to curb cases, many schools sent students home to work online, including those in elementary through high school as well as college. As more students work from home, the preferences of buyers shopping for new homes changed too.

No More Open Layouts

Open layouts and floor plans were popular before the pandemic. You could invite friends over and entertain them as well as keep an eye on your family. As more families entered quarantine,…

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6 Signs You Have an Excellent Real Estate Agent

Selling your home can be difficult, but if you have an excellent real estate agent, then the process will become significantly easier. On the other hand, you may struggle to find a good real estate agent if you don't know what to look for. Because of this, we have six signs that will let you know if you found a top-notch real estate agent.

1. A Likable Personality

This may seem strange, but a likable real estate agent knows how to work with people. Keep in mind that buyers are more likely to make a purchase from someone that they like, so this is a key quality that you should look for in a real estate agent. This way, he or she can get on the buyer's good side and secure the sale.

2. Confidence

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How to Avoid Big Mistakes When Buying a Home

Buying a new home is one of the most exciting moments in your life. You can imagine yourself growing old and going through all the major milestones of your life there. When you make even one of the more common mistakes that other buyers made, though, you won't be as happy in that home. These mistakes can leave you paying more money than you should and cause you some major heartache. Before you start looking at homes for sale, make sure you know which mistakes to avoid.

Not Getting Pre-Approved

Most banks and mortgage lenders have a pre-approval process that lets you apply for a mortgage. They look at factors such as how much you make each month and your expenses along with your credit history to…

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The Impact of Credit Scores on Mortgage Applications

Your credit score can play a significant role in whether or not you are approved for a home loan. It can also determine the type of loan that you receive and the terms that a lender will offer. Let's take a look at some of the specific ways that your credit score can impact your ability to finance a real estate purchase. 

Traditional Lenders Require a Score of 620 or Higher

You'll need a credit score of at least 620 to be approved for a conventional mortgage. A conventional mortgage is one that is not insured by the Federal Housing Administration or (FHA) or otherwise guaranteed by the federal government. Conventional home loans may be advantageous because there is no need to pay mortgage…

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Not Getting Pre-Approved for a Mortgage Hurts You Many Ways

When you're preparing to buy a home, there will be a long list of things you need to do. It might be tempting to skip a few of these things for the sake of convenience or time constraints. However, not getting yourself pre-approved for a mortgage could be harmful to your chances of getting the home you want. Here are some ways that failing to get a pre-approval from a mortgage lender hurts your prospects of becoming a homeowner and having a smooth transaction.

Plan Your Monthly Budget

When you go through the pre-approval process, the lender looks closely at your finances. This allows you to know how much you can afford for a mortgage payment. Your banker will explain how much you should…

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Ways to Make Obtaining a Mortgage Easier

It can be an uphill battle to qualify for a mortgage. Yet there are certain steps that you can take that make the process a little easier. The more organized you are, the less hassle applying for a mortgage will be.

Requesting Your Credit Report

Getting a mortgage becomes even more difficult if there are negative marks on your credit report. The first step is to order a copy of it and read it thoroughly. Any mistakes should be cleared up long before starting the application process. 

Improving Your Credit Score

The higher your credit score is, the more likely you are to qualify for an affordable mortgage. If your credit is not already good to excellent, it is smart to raise it before applying.…

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Your Go-To Home Buying Checklist

For people who have already bought their first home, buying a second one isn't difficult. For first time homebuyers, however, it’s a different story. In between discovering new neighborhoods and going on house tours, there are a few things you need to look out for before making the purchase. In addition, there are also a few red flags to keep an eye out for, as well.

To make sure you buy the house of your dreams, keep reading to learn how you should prepare to buy a home and the red flags you need to avoid.

Set Your Standards

It’s common knowledge that buying a house is one of the biggest investments you’ll ever make. As such, you want to make the most out of every cent you’re spending. Before you go…

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